The portfolio problem
Building the sites shouldn't be the bottleneck.
Rank-and-rent guides budget $500 to $1,000 and months of SEO work per site before the phone rings. That maths caps your portfolio.
Brixels for lead gen agencies
Proper trade websites with the CRM, the job distribution and the commission billing already inside. Answer questions about the trade and the area, approve, publish.
The portfolio problem
Rank-and-rent guides budget $500 to $1,000 and months of SEO work per site before the phone rings. That maths caps your portfolio.
A WordPress build per niche, then months of SEO guesswork, before a single lead comes in.
20+ research steps on real search demand and real competitor pages before a word is written. You approve, it publishes.
Call tracking, form plugins and spreadsheets across ten sites. Call tracking alone starts around $50 a month.
How it works
Each site runs its own research, so every niche gets a proper website.
01
Trade, services and areas. The builder researches real local search demand and writes the site around it.
02
Compare honestly
Credit where due: GoHighLevel's white-label model is genuinely good, and the one-prompt builders are genuinely fast. Here's the full picture for running a lead gen portfolio.
| Brixels | WordPress + plugins | GoHighLevel | One-prompt AI builders | |
|---|---|---|---|---|
| Time per site | Answer questions about the trade and area, approve, publish. Build free. | Days of theme, plugin and page-builder work per site, before any SEO. | Fast from their templates, but the platform takes 2 to 4 weeks to learn first. |
“Easiest and best AI website builder I’ve used.”
$25/month
Software only. Build, publish and run a website, cancel anytime. Everything included, nothing to bolt on.
$10/month
Zero risk
Build and preview your site free. Publish when you're happy: $25 a month, cancel anytime. Not happy with your first website inside 30 days? Cancel and get a full refund.
Its own lead inbox, first-party analytics from visit to enquiry, and its own GA4, set up for you at publish.
Forwarding jobs by email and chasing providers for your cut is manual admin that grows with every site.
Jobs land on a Kanban board, your providers claim them, and commission bills through your own Stripe when the job settles.
Review the finished site free, then go live on its own domain with analytics and a lead inbox.
03
Providers claim jobs from the board, and commission invoices go out through your own Stripe account.
| Minutes, genuinely fast. Credit where due. |
| Research behind the copy | 20+ research steps before a word is written: real search demand, real competitor pages, real services and areas. | As good as the human you pay to do it. | None built in. It's a CRM with a page builder attached. | One prompt in, one guess out. Thin content Google now demotes. |
| Running 10+ sites | One dashboard. Every site has its own domain, analytics and lead inbox. | Ten separate installs to update, secure and back up. | Sub-accounts handle it, and the white-label model is genuinely good. | Ten separate subscriptions and ten separate logins. |
| Lead capture and tracking | Lead inbox and first-party analytics on every site, plus its own GA4, auto-provisioned. Zero setup. | Forms plugin plus call tracking plus spreadsheets. Call tracking alone starts around $50 a month. | Strong, one of its best features. Usage fees on calls, texts and email sit on top. | A contact form, if that. |
| Distributing jobs to providers | Built in. Jobs land on a Kanban board and your providers claim them. | Manual: forward emails, or wire up your own automation. | Possible, once you build the workflows yourself. | Not a thing. |
| Charging commission | Built in, billed through your own Stripe when the job settles. | Manual invoicing, your own admin stack. | Possible via its invoicing tools, again after setup. | Not a thing. |
| Monthly cost at 10 sites | $235: first 9 at $25, the 10th at $10. The Grafter Rate. | "Free" plus hosting and premium plugins, commonly $150 to $2,000+ per site per year. | $97 to $497 base plus usage. Real bills commonly $200 to $600 a month. | Roughly $25 per site per month, times ten. |
| Maintenance | None. Hosting, SSL, domains, schema and sitemaps managed for you. | The treadmill: weekly updates, and every plugin is attack surface. | Platform-managed, but automations reportedly break after big updates. | Platform-managed, but the sites stall at landing-page depth. |
Competitor prices and user-reported figures as of August 2026, from public pricing pages, published pricing guides and named review platforms. We re-check before every update. Spotted something out of date? Tell us and we'll fix it.
For portfolios. Your 10th site costs a tenner: from your 10th live website, every site is just $10 a month, automatically. Your first 9 stay $25 each.
Pricing
Build free. Pay when you publish.
You invite providers by email. They get a simple login to see and claim the jobs you send them, nothing more.
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