| Time per site | Answer questions about the trade and area, approve, publish. | Days of theme, plugin and page-builder work per site, before any SEO. | Fast from their templates, but the platform takes 2 to 4 weeks to learn first. | Minutes, genuinely fast. Credit where due. |
| Research behind the copy | 20+ research steps before a word is written: real search demand, real competitor pages, real services and areas. | As good as the human you pay to do it. | None built in. It's a CRM with a page builder attached. | One prompt in, one guess out. Thin content Google now demotes. |
| Running 10+ sites | One dashboard. Every site has its own domain, analytics and lead inbox. | Ten separate installs to update, secure and back up. | Sub-accounts handle it, and the white-label model is genuinely good. | Ten separate subscriptions and ten separate logins. |
| Lead capture and tracking | Lead inbox and first-party analytics on every site, plus its own GA4, auto-provisioned. Zero setup. | Forms plugin plus call tracking plus spreadsheets. Call tracking alone starts around $50 a month. | Strong, one of its best features. Usage fees on calls, texts and email sit on top. | A contact form, if that. |
| Distributing jobs to providers | Built in. Jobs land on a Kanban board and your providers claim them. | Manual: forward emails, or wire up your own automation. | Possible, once you build the workflows yourself. | Not a thing. |
| Charging commission | Built in, billed through your own Stripe when the job settles. | Manual invoicing, your own admin stack. | Possible via its invoicing tools, again after setup. | Not a thing. |
| Monthly cost at 10 sites | $235: first 9 at $25, the 10th at $10. The Grafter Rate. | "Free" plus hosting and premium plugins, commonly $150 to $2,000+ per site per year. | $97 to $497 base plus usage. Real bills commonly $200 to $600 a month. | Roughly $25 per site per month, times ten. |
| Maintenance | None. Hosting, SSL, domains, schema and sitemaps managed for you. | The treadmill: weekly updates, and every plugin is attack surface. | Platform-managed, but automations reportedly break after big updates. | Platform-managed, but the sites stall at landing-page depth. |